Partners SEO works with Microsoft partners, ISVs, and technology consultancies whose buyers research for months before they ever make contact. Founded and led by Mubashar Shahzad, who has spent more than a decade in technology marketing, we fix the technical foundations, build content around the questions your buyers actually ask, in Google and increasingly in ChatGPT, Copilot, and AI Overviews, and work alongside your marketing team rather than around it.
You work directly with the people doing the work, not an account manager.
How We Work
Where an engagement focuses
AI Visibility
Get cited in ChatGPT, Copilot and AI Overviews.
Technical SEO Health
Crawlability, indexation, schema, site speed.
High-Intent Keywords
Pages for the questions buyers ask first.
Measurement
Report on what leads somewhere real.
Most SEO work stalls on technology sites for two reasons: search engines struggle to read the site, and the content does not match how buyers research. That second problem got bigger once research started beginning inside an AI assistant. Both are fixable.
Why the learning curve is short
Our experience runs through the Microsoft partner world and across ERP, CRM, cloud, and BI companies. You will not spend the first month explaining what you sell.
Technology sites accumulate problems faster than a lean team can work through them. We find what is actually holding the site back, rank it by impact, and hand your team a list short enough to get approved.
People here do search the product name, often with a version, an industry, or the word partner attached. The intent is layered: does the product fit, who implements it well, and sometimes whether a different product fits better.
Generic category terms like "ERP software" look good in a report and rarely convert. The searches worth winning are specific: a product, an industry, a region, or a partner in a named market.
More buyers now start in ChatGPT, Copilot, or Google AI Mode and get an answer without ever reaching a results page. Being named in that answer depends on different signals than ranking does, and most sites in this market were never built for it.
The teams we work with are rarely confused about what to do. They are stretched. SEO sits across marketing, content, and development, so it moves in bursts and stalls in between. The work that compounds is the work that keeps getting pushed.
It crosses everyone, so it gets picked up here and there whenever someone has room. Every restart begins from scratch.
Your team could write the definitive page on half these topics. The people who know it are booked on whatever is due this week.
Technical issues compete with the editorial calendar and lose. Known problems sit in a backlog for months while rankings drift.
What Changes
The outcomes we work toward
Qualified Traffic
Fewer accidental visitors, more people evaluating what you sell.
Reduce Paid Ads
Organic carries more of the load as coverage compounds.
Conversions
Buyers arrive educated, so more inquiries turn into real opportunities.
Built to work with your marketing team.
We work alongside in-house marketers, writers, and developers rather than replacing them.
Where to start
A short call on where you stand in search and what is worth fixing first. No pitch deck.
Grow Services Revenue Through Search
Whether you are building an implementation practice or growing an established consulting and licensing business, the work is the same: make the site readable, put your expertise where buyers are looking, and measure what actually leads somewhere.
No obligation. You will get specific observations about your site either way.
These are recommendations from clients and colleagues, shared on LinkedIn.
Common threads: familiarity with the technology sector, strength across both the technical and content sides, and being straightforward to work with.
Jackson Hornaday
Volt Technologies
"Mubashar is a true expert in SEO, content strategy, and digital marketing, consistently elevating our online presence. His deep understanding of the Microsoft partner ecosystem, paired with his technical expertise and creativity, makes him an invaluable asset to any team."
Lauren Dillon
Sunrise Technologies
"Mubashar has a deep understanding of how to drive organic traffic, generate leads, and ensure strong visibility in Google, particularly in the competitive landscape of CRM and ERP services. His attention to backend technical SEO and site vitals has been instrumental in our success."
Mason Whitaker
Volt Technologies
"Mubashar has an immense amount of experience in the Microsoft partner ecosystem and uses this experience to guide partners to success online. His SEO, website management and content creation skills are top tier, and I would recommend his work to anyone."
Anya Ciecierski
ERP Software Blog
"Mubashar has worked with Microsoft Partners, members of the ERP Software Blog, with good results. He is kind and easy to work with."
Qazi Ammar Arshad
ML Bench
"I strongly endorse Mubashar Shahzad as an outstanding SEO expert and strategist. His profound understanding of search engine optimization, combined with a strategic mindset, consistently yields exceptional outcomes."
Ubaid Butt
AlphaBOLD
"I worked with Mubashar at AlphaBOLD and he is a very accomplished professional with great SEO, web, data analytics and presentation skills. He is someone who always comes up with innovative solutions and is very fun to work with."
About
Partners SEO was founded by Mubashar Shahzad, who has worked in SEO and digital marketing for more than a decade, most of it around technology companies rather than general business clients.
Before starting Partners SEO, he was at AlphaBOLD, a Microsoft and NetSuite partner. That matters more than it might sound. He learned this industry from inside a partner organization, not as an outside vendor trying to decode it. Since 2020 he has led Partners SEO, working with companies across ERP, CRM, cloud, AI, and business intelligence.
Our work covers both halves of SEO. Site health, crawlability, and search intent on one side. Competitive research, content outlines, and topic planning on the other. That now extends to AI search, where buyers get an answer without ever seeing a results page. Clients tend to describe us as a strong addition to a marketing team rather than a replacement for one.
Short answers to the things people usually ask before getting in touch.
Industry familiarity, mostly. Our experience runs through technology companies, including time inside a Microsoft and NetSuite partner. That means less time explaining what your product does and more time on the work. It also means keyword and content decisions get tied to your actual products and markets rather than whatever has the highest search volume.
Buyers increasingly start there rather than on a results page, and it changes what gets surfaced. Assistants pull from pages they can parse and information they can corroborate, so clean structure, direct answers, and consistency about who you are and what you do matter more than they used to. Most of the work overlaps with good SEO. The shift in emphasis is writing pages that answer a question outright instead of pages built to rank for a phrase.
SEO is slow, and anyone who tells you otherwise is selling something. Early signals like improved site health and movement on specific terms usually show up first. Meaningful traffic change takes longer, and a real shift in inquiries longer still. Timelines depend heavily on your starting point, which is something we can talk through on a call.
Yes, and that is often the best setup. We provide the SEO direction and content planning while your team handles execution. For clients without those resources in house, we can take on more of the implementation. Either way the goal is to make what you already have work better.
Regular reporting that shows what changed and why it matters. Site health first, then visibility on the terms you care about, then what is actually generating inquiries. No 40 page PDF full of charts nobody reads.
It starts with a review of your site, your content, and where you currently stand against competitors. From there you get a prioritized plan that separates the fixes from the growth work. Implementation can sit with your team, with us, or split between the two.
Engagements start at $2,000 per month. What that includes depends on the size of your site, the state of it, and how much of the work you want handled versus directed. Get in touch for a breakdown.
No. The deepest experience is in technology, which is where the industry knowledge pays off most. But the underlying work applies to plenty of other B2B companies with long sales cycles and something complicated to explain. If you are unsure whether it is a fit, ask.
By paying attention, and by not building strategies that depend on loopholes. The fundamentals hold up across updates: a site search engines can read, content that answers real questions, and pages people find useful. Tactics that survive only until the next update are not worth doing.
Yes. Technology companies often sell across several regions, which brings its own set of problems: site structure, language targeting, and search behavior that varies by market. This is familiar territory.
Then you stop. No long lock in. You keep the audits, the recommendations, and the content plans, so your team or another agency can pick up where things left off.
Next Step
Tell us a bit about your setup and we will come back with specific observations, not a template.
Send a message with a bit about your company and what you are trying to fix. We read every one and answer personally.